Friday, June 8, 2007
How I am contributing to Howard Schultz' wealth
The near empty remains of a downed but thoroughly enjoyed Caramel Frap.
63% of all coffee drinkers drink Starbucks.
65% of that 63% of Starbucks drinkers could readily stop buying premium coffee because of the cost. But they also go there because it's a status symbol and they know its a popular hangout joint.
There are 13,168 Starbucks coffee shops in 41 countries. It's actually 42. But that 42nd country -- the Netherlands -- has only one shop and it's inside a Nike store and meant only for Nike employees.
I used to drink Cappuccino only, but have switched to Grande Caramel Frappuccinos lately.
I buy Fraps three times a week.
With a corn beef pandesal to go.
And that sets me back P185 every time. Ouch.
Strangely enough. I only drink coffee when I'm at work, but at home... nada drop.
When I was living in the US, I preferred Dunkin' Donuts coffee which was not only cheaper but more flavorful.
I loved the French Vanilla coffee!
I acquired the taste for it when I used to work at Dunkin' Donuts in Ewing, New Jersey. Dude, I saw a twister there once and yes, that was in Jersey too!
When I began to work in midtown Manhattan, I'd get that everyday with a vanila frosted donut to go before heading for work at West 36th.
But I just love the coffee-based Caramel Frap.
I'll make it a point to invite Schultz when I open my own coffee shop in NYC. Maybe then he can return the favor.
Posted by Rick Olivares